UTMBuilder

Campaign UTM Builder

Instantly generate tagged URLs for Google Analytics. Use one-click presets to eliminate typos and keep your tracking data perfectly clean.

The referrer (e.g. facebook, newsletter)

Marketing medium (e.g. cpc, banner, email)

Product, promo code, or slogan

Identify the paid keywords

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Why use a UTM Link Builder?

UTM (Urchin Tracking Module) parameters are small pieces of text appended to your URLs. They allow analytics tools like Google Analytics (GA4) to track exactly where your traffic is coming from.

By using a generator, you ensure your tags are consistently formatted, lowering the risk of fragmented data (e.g., tracking "Facebook" and "facebook" as two separate sources).